Tuesday, September 18, 2007

Jewellery Shopping at Parties

"Home Parties offer a comfortable environment for jewellery shopping"

Those involved in the industry say the development of such parties are the root for the increased trend toward female self-purchasers and women's desire to socialize despite hectic schedules. Parties are a nice way to combine shopping with a social life.

In parties people don't feel obligated to buy, however they usually do.Women can try on the jewelry with their friends, and it gives them a great time out.

If you’re thinking of getting in on the party, here are a few tips to help get you started:

* Market to clients you already know: Suggest a jewelry home-party to a
new bride looking for something to share with her bridesmaids, or to a
female client you know has an active social circle.

* Keep inventory big, parties small: Part of the appeal of home-parties
is the ability for clients to try on jewelry in the comfort of their home,
minus feeling the pressure to buy. Keep parties small enough that everyone
can handle the jewelry without creating security issues.

* Build on your brand: Use jewelry parties as an opportunity to promote
your brand. Bring stylish displays and boxes for purchases, and make sure
everyone goes home with a catalog.

* Give it time: Don’t be discouraged by a slow start. As with any new
business venture, it may take time for the idea to catch on with consumers..

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