Monday, September 24, 2007

Best of the Emmys Runways, red carpets

Best of the Emmys Runways, red carpets.

Television's biggest celebrities at the Emmy Awards Sunday overwhelmingly felt nostalgic for old Hollywood with red lips and white dresses, updos, and glam jewels.

After teasing us last year with a return to necklaces, bare necks are back. Earrings, bracelets, and rings, however, are bold, elegant, and, happily, interesting in design.

Some of the top trends at Emmys were:

Deco Inspiration. Clean geometric designs, and deco-inspired swingy drop earrings went well with hints of flapper in fringe and dropped waists.

Yellow gold. Yellow was a surprising contrast to the traditional white-on-white looks of past seasons.

Black Jewels. Blackened metal offered an antique look when set with diamonds. Others chose dark metal (or black pearls and gemstones) for a sharp and modern contrast to white gowns.

Bold Drops. Drop-earring silhouettes are still the favorite, but linear drops have been replaced by bolder looks. Forward hoops, oversize geometric shapes, and multiple drop designs were most popular.

Tuesday, September 18, 2007

Jewellery Shopping at Parties

"Home Parties offer a comfortable environment for jewellery shopping"

Those involved in the industry say the development of such parties are the root for the increased trend toward female self-purchasers and women's desire to socialize despite hectic schedules. Parties are a nice way to combine shopping with a social life.

In parties people don't feel obligated to buy, however they usually do.Women can try on the jewelry with their friends, and it gives them a great time out.

If you’re thinking of getting in on the party, here are a few tips to help get you started:

* Market to clients you already know: Suggest a jewelry home-party to a
new bride looking for something to share with her bridesmaids, or to a
female client you know has an active social circle.

* Keep inventory big, parties small: Part of the appeal of home-parties
is the ability for clients to try on jewelry in the comfort of their home,
minus feeling the pressure to buy. Keep parties small enough that everyone
can handle the jewelry without creating security issues.

* Build on your brand: Use jewelry parties as an opportunity to promote
your brand. Bring stylish displays and boxes for purchases, and make sure
everyone goes home with a catalog.

* Give it time: Don’t be discouraged by a slow start. As with any new
business venture, it may take time for the idea to catch on with consumers..

Monday, September 17, 2007

Hong Kong Gem And Jewellery Show

Hong Kong SEPTEMBER Gem And Jewellery Show

One of the world's top three jewellery events

The Fair is the single largest display of the world's jewellery and jewellery products in Asia, showcasing a wide range of products from fine finished jewellery, polished diamonds and gemstones, to all varieties of pearls, jewellery timepieces, packaging, displays, as well as jewellery-making equipment, tools and machinery.

One Fair‧Two Venues‧One Great City

Space limitations at the Hong Kong Convention & Exhibition Centre are the reason many potential exhibitors are on the waiting list to participate in the Fair, while many existing exhibitors who would like to expand their booths are unable to do so at present. The 2007 edition of September Hong Kong Jewellery & Watch Fair will be held at both the Hong Kong Convention &

Exhibition Centre and AsiaWorld-Expo as follows:

23 - 28 September 2007 at AsiaWorld-Expo

25 - 29 September 2007 at Hong Kong Convention & Exhibition Centre

The Fair is:

the biggest jewellery fair in Asia

the biggest pearl fair in the world

the second biggest diamond and gemstone fair in the world

Over 2,400 exhibitors from 47 countries/regions

Over 40,000 visitors from 140 countries/regions

Over 80,000 square metres of exhibition space


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