1) CLEAN AND MODERN
There are twists in the ring or the band. Pavé will always be there in some capacity because it completes the diamond, but styles are now becoming clean, modern, and more contemporary. The focus is on the diamond.
2)FOCUS ON THE CENTER
In bridal bands, the antique look is ruling out. Everything has to match the customer’s . Whatever the design is, the center stone has to remain the focus of the ring.
3)FEMININE BUT STRONG
Feminine but strong, simple but with a lot of detail. The focus is on the marketing and the personality of the brand. It has to be emotional.
4)VINTAGE MEETS MODERN
More bold in design, with wider edges, A mix of the old and the new.
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